- Product: Launch, Roadshow & Bar Activations
Keroche: Summit Beer Product: Launch, Roadshow & Bar Activations
Brief: Launch Summit beer, hold awareness
campaign through an experiential roadshow and
activate bars.
Results: memorable launch with over 1000 guests
attending. Created awareness to over 100,000
consumers through an interactive road show. Held
over 2000 in bar activations across the country